The people of the world are submerged in an atmosphere which
is the very antithesis, morally, of the Bahá'í atmosphere; we must teach them.
If we are too strict in the beginning most -- not all -- types will be rebuffed
and veer away from what they might otherwise be led to accept. On the other
hand, we don't want Bahá'ís who do not seriously try to live up to the
teachings -- we must therefore use great tact and challenge strong souls and
lead weak souls.
- Shoghi Effendi (From a letter dated 7 August 1950 written on behalf of Shoghi
Effendi to an individual believer; The Compilation of Compilations, vol. II,
Guidelines for Teaching)