Jun 14, 2020

Need to attract the “thinking world” to the deeper teachings of Baha’u’llah

It seems what we need now is a more profound and coordinated Bahá'í scholarship in order to attract such men as you are contacting. The world has -- at least the thinking world -- caught up by now with all the great and universal principles enunciated by Bahá'u'lláh over 70 years ago, and so of course it does not sound "new" to them. But we know that the deeper teachings, the capacity of His projected World Order to re-create society, are new and dynamic. It is these we must learn to present intelligently and enticingly to such men! 
- Shoghi Effendi  (From a letter dated 3 July 1949 written on behalf of Shoghi Effendi; The Compilation of Compilations, vol. II, Teaching Prominent People)