It seems what we need now is a more profound and coordinated
Bahá'í scholarship in order to attract such men as you are contacting. The
world has -- at least the thinking world -- caught up by now with all the great
and universal principles enunciated by Bahá'u'lláh over 70 years ago, and so of
course it does not sound "new" to them. But we know that the deeper
teachings, the capacity of His projected World Order to re-create society, are
new and dynamic. It is these we must learn to present intelligently and
enticingly to such men!
- Shoghi Effendi (From a letter dated 3 July 1949 written on behalf of
Shoghi Effendi; The Compilation of Compilations, vol. II, Teaching Prominent
People)